As artists we all know that we need to develop a unique style. Something that makes your work stand out from all the competition out there. But what if you have an eclectic body of work?
Research shows that buyers like to know that what they purchase will be instantly recognizable. But which style to choose? Some artists find it much easier to show their different styles under different names. A separate brand. Just like the big companies. Each product has its own brand, logo, marketing and advertising.
Research shows that buyers like to know that what they purchase will be instantly recognizable. But which style to choose? Some artists find it much easier to show their different styles under different names. A separate brand. Just like the big companies. Each product has its own brand, logo, marketing and advertising.
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