Apr 19, 2013 1:00 PM
Artists are finally seeing the value of an incredible change in the art market and 'new' artists are finally selling work on to the world stage. Great art exists around the world and it's often just the lack of exposure that keeps creative talent in dead end jobs that just pay the bills. The days of needing to be in New York, London or Toronto are finally over, the status quo is changing before our eyes.
A recent report published by Hiscox on April 9, 2013 has revealed the growing trend for buying art online – with 71% of art collectors surveyed having bought artwork without seeing it in person first but based only on a JPEG image.
Robert Read, Hiscox Global Head, Fine Art, explained: " . . . trading online is now an established and accepted way to buy and sell art. Increasing accessibility can only be a good thing, and we are seeing new players coming into the market from a range of territories, at all ages and price points, which is an exciting – if somewhat unexpected development."
Being one of those "new players" in the market I was very pleased to see this research that confirmed my own findings. I was also very happy to see that first time buyers from around the world are embracing the technology and it has opened a new world for them as well. This will only improve as more and more artists realize the opportunity that awaits them.